MHADA sells 64 homes out of 118 under first come, first served scheme in Mumbai; premium flats priced ₹4 to 8 crore unsold

MHADA ka latest FCFS (First Come, First Served) scheme ek interesting picture dikhata hai Mumbai real estate market ki. Total 118 flats market mein laaye gaye the, lekin sirf 64 flats hi bik paaye — aur woh bhi mostly lower price range wale. Jo 54 flats abhi tak unsold hain, woh zyada tar premium category mein aate hain, jinki price ₹4 crore se ₹8 crore ke beech hai.

Yeh clearly show karta hai ki demand kaha hai aur problem kaha hai.

Affordable flats, jaise ki ₹1 crore ke neeche ya ₹2–3 crore range wale, relatively fast sell ho gaye. Example ke liye, Mankhurd ke PMGP Colony mein ₹31 lakh ka flat bhi available tha — aur obviously aise options buyers ke liye attractive hote hain. Middle-class aur salaried buyers isi segment mein zyada active hain.

Dusri side pe, premium locations jaise Tardeo, Juhu, aur South Mumbai ke flats itne easily nahi bik paaye. Crescent Towers, Tardeo mein ₹6–8 crore ke flats abhi bhi unsold pade hain. Yeh thoda surprising lag sakta hai kyunki yeh prime locations hain, lekin reality yeh hai ki buyers itna paisa dene se pehle kaafi options compare karte hain.

Aaj ke time pe, agar kisi ke paas ₹5–8 crore ka budget hai, toh woh sirf MHADA flat hi nahi dekhega. Private developers ke luxury projects, better amenities, modern design, aur brand value bhi consider ki jaati hai. Isi wajah se premium MHADA flats ko competition zyada mil raha hai.

Ek aur important point yeh hai ki MHADA traditionally affordable housing ke liye jaana jaata hai. Jab woh luxury segment mein aata hai, toh uski positioning thodi weak ho jaati hai compared to established builders.

CEO Milind Borikar ne bhi yeh accept kiya hai ki jo flats bike hain woh lower price range ke the, aur jo bache hue hain woh higher range mein hain. Ab MHADA un flats ko lottery mein wapas daalne ke bajaye open market mein sell karne ka plan kar raha hai. Yeh ek shift hai unke approach mein.

Is poore scenario se ek clear insight milta hai: Mumbai mein affordability crisis real hai. Demand strong hai, lekin sirf us segment mein jahan log realistically afford kar sakte hain. Premium segment mein demand hai, lekin buyers zyada choosy ho gaye hain.

Simple words mein, log ghar lena chahte hain — par apni pocket ke hisaab se. Aur jahan value match nahi hoti, wahan even prime location bhi sale guarantee nahi karti.

Yeh case ek reminder hai ki real estate mein sirf location nahi, pricing aur positioning bhi utni hi important hoti hai.